👻 $2000/week flipping Swedish Candy

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TLDR;

• Buy bulk Swedish sour candy and brand it Swedish Sour

• Sell at 4× cost online

• Launch 25 kg batch with “sour challenge” videos

• Scale with more SKUs, subscriptions, and influencers

• Hit $2,000/week by selling ~32 kg

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Buying in bulk and selling at a mark up is a hustle as old as time. American candies are known for having hazardous food dyes and way too much sugar, there’s got to be another way…

Then you stumbled across Sweeds Candy (bulk Swedish candy wholesaler) offering kilograms of sour Swedish candy for cheap. Why not grab that bulk, slap on a fun brand, call it Swedish Sour, and sell to kids, snack lovers, TikTokers craving flavor bombs? Minimal overhead, online/social‑driven, scalable.

The MVP

Start small and simple.

Buy 5 kg of the top selling Swedish sour candy from Sweeds for about $80 (≈$16/kg). Brand it as Swedish Sour with simple stickers or small bags, then sell at 4× cost, $64/kg. Launch with a batch of 25 kg (~$400 cost) to test the market. Each kg sells for $64 → potential revenue $1,600.

Focus on one product, one price point, and sell through Instagram, TikTok, and a simple Shopify store. Create short “sour challenge” videos to drive engagement, and encourage the first 20 customers to post their reactions. Keep initial marketing spend to around $100 for ads targeting candy lovers and college students. This small batch proves demand before committing to bigger orders.

Step by step:

1. Pick 2‑3 best selling sour Swedish candy SKUs from Sweeds (e.g., 5 kg vegan sour belts for ~$80 as seen on the site).

2. Brand them under your own label “Swedish Sour” (cheap sticker label or simple packaging).

3. Set your cost basis: e.g., $80 for 5 kg → that’s $16/kg. At 4× cost you’d price at ~$64/kg.

4. Set up an online store (Shopify or similar), plus social handles (Instagram, TikTok).

5. Offer “taste‑test challenge” content: “How sour can you go?” videos, unboxing, compare American vs Swedish sour.

6. Launch a small initial batch (say 100 kg = cost ~$1,600) to test market.

7. Sell via direct‑to‑consumer (ship from your house/basement in Seattle), maybe local events (pop‑ups at campus, markets).

8. Use ~$100 of initial marketing budget: Instagram ads targeting candy lovers, college students, snack‑hackers.

Path to $2,000 a week

Revenue goal: $2,000/week → ~$8,000/month. At 4× cost ($16/kg → $64/kg), you need ~32 kg/week (~128 kg/month). Cost = 128 kg × $16 = $2,048/month.

Steps to scale:

1. Broaden SKUs: Add 5‑6 sour Swedish candy types (belts, bottles, skulls, vegan sour pieces).

2. Automate fulfillment: Move from shipping from home to small storage or third-party fulfillment to handle 30‑50 orders/week.

3. Marketing ramp:

   • Instagram + TikTok videos: “Sour candy reaction” featuring Swedish Sour

   • Micro-influencers (5K‑20K followers) try candy, tag you

   • College campus pop-ups: “Try Swedish Sour challenge”

4. Subscription / bundling: Monthly 1 kg sampler box at $64 to lock recurring revenue.

5. Wholesale / B2B: Sell to cafés, office snack boxes, local stores at a margin.

6. Referral & UGC: Customers post reactions, tag #SwedishSourChallenge, get discounts for friends.

7. Optimize pricing & packaging: Negotiate better wholesale prices or adjust unit size to drive volume.

8. Repeat & scale geographically: After proving Seattle, expand to Portland, Vancouver, nationwide.

p.s If you found this insight into the newsletter industry valuable, imagine how helpful it could be to someone else dreaming of starting their own hustle!

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Viability:

1 [building spaceships] 🚀 to 5 [easy peasy] 😊 

This business is tough because it requires constant content creation, social media marketing, and managing shipping. Scaling to $2,000/week adds pressure to keep inventory, branding, and sales channels running smoothly.

(As usual each business will have it’s own setbacks, and it’s all about the execution and consistency rather than just having the idea)

It’s a great day to be great!

Love, Mike 👋