đŸ‘» Could This Actually Make $400k a Month??

and how you can copy this side hustle too

In partnership with

If you’re new here, we turn $1 into thousands building these weird but simple side hustles. Welcome to Ghost Business đŸ‘» Your (mostly) weekly email

TLDR;

  • Market: 4,000+ Americans move to the EU each month.

  • MVP: $500 consultation + starter kit sold in expat groups.

  • Scale: Digital guides, concierge packages, and affiliate deals.

  • Revenue: Six figures possible with either 100 premium clients or 2,000 guides sold.

I’m going to start every email with an ad
 (please click it to help support this newsletter 😍)

Marketing ideas for marketers who hate boring

The best marketing ideas come from marketers who live it.

That’s what this newsletter delivers.

The Marketing Millennials is a look inside what’s working right now for other marketers. No theory. No fluff. Just real insights and ideas you can actually use—from marketers who’ve been there, done that, and are sharing the playbook.

Every newsletter is written by Daniel Murray, a marketer obsessed with what goes into great marketing. Expect fresh takes, hot topics, and the kind of stuff you’ll want to steal for your next campaign.

Because marketing shouldn’t feel like guesswork. And you shouldn’t have to dig for the good stuff.

 đŸšš this is that ad to click
 remember?? 👆

Every year, about 9 million Americans live abroad, and Europe is the top destination. The EU has healthcare, trains that actually show up on time, and bread that doesn’t last 3 weeks on a counter. But getting there is a paperwork nightmare. Visas, taxes, schools, healthcare, housing: every step is a minefield of acronyms and government forms that look like they were faxed in 1982.

This is your chance to be the Sherpa. The Total Addressable Market is huge. With about 4,000 Americans moving to the EU each month, even grabbing a tiny slice can be lucrative. People pay lawyers $5,000–$10,000 to sort this out. You don’t need to be a lawyer. You need to be the guide, the connector, and the hand-holder who makes it less terrifying.

Why it works:

  • Demand: More Americans want an escape hatch.

  • Pain point: Moving is confusing, full of red tape, and costs time.

  • Willingness to pay: If they can afford a Paris apartment, they can afford you.

🚹 The headline number: 4,000 folks move out of the US every month. If you can own 5% of that market, 200 people, that would pay you $2,000 for your service, that’s $400k a month 😳 đŸ˜ź 

The MVP

Your MVP is not a giant law firm. It’s a concierge-style “Move Abroad Starter Kit.” You package everything a newbie needs:

  • Visa requirements checklist for each EU country.

  • Referrals to vetted lawyers, tax advisors, and relocation agents.

  • Email support for basic questions.

First customer playbook:

  • Join expat Facebook groups like “Americans in Portugal” or “Berlin for Beginners.”

  • Post something simple: “Thinking of moving to Europe but don’t know where to start? I built a guide for Americans covering visas, housing, and taxes. DM me.”

  • Price it at $500 for a consultation + kit. Cheap compared to lawyers, but enough to prove people will pay.

You only need one paying customer to validate. Bonus if they Venmo you before you finish the PDF.

Path to 6 Figure Revenue

Once you’ve proven people pay, turn it into a system:

  • Content funnel: Start a blog, TikTok, or newsletter called “Escape to Europe.” Post guides like “How to Move to Spain Without Going Broke.”

  • Productize: Sell $99 digital guides for each country. Example: “The Italy Starter Pack.”

  • Services: Charge $1,000–$3,000 for hand-holding packages, where you walk people through the process and connect them to professionals.

  • Partnerships: Strike affiliate deals with visa lawyers, shipping companies, and language schools. Get a cut every time someone signs up through you.

Math time:

  • 100 premium clients at $2,000 = $200,000.

  • Or 2,000 guide sales at $99 = $198,000.

  • Or a mix of both.

Suddenly you’re sipping espresso in Lisbon while your bank account sips too.

p.s If you found this insight into the newsletter industry valuable, imagine how helpful it could be to someone else dreaming of starting their own hustle!

Hit the share button below to pass this on to a friend, colleague, or anyone who's ever thought about turning their passion into profit.

Viability:

1 [building spaceships] 🚀 to 5 [easy peasy] 😊 

Why it’s easy:

  • No warehouses, no employees, no inventory.

  • People are already searching for this info.

  • You can start from your laptop in pajamas.

Why it’s not a cakewalk:

  • Laws and requirements change, so you’ll need to keep info updated.

  • Some clients will want more hand-holding than others.

  • You’ll have to sound like you know what you’re talking about, even if you secretly Google every answer.

(As usual each business will have it’s own setbacks, and it’s all about the execution and consistency rather than just having the idea)

It’s a great day to be great!

Love, Mike 👋 

Did you like this email?

Login or Subscribe to participate in polls.

Ghost Business Logo

Reply

or to participate.