Welcome to Ghost Business 👻 Your Tuesday & Friday email, where we turn $1 into thousands building these weird but simple side hustles

Fit Foods

Abs in the kitchen… I have a love/hate relationship with cooking. I LOVE eating and I HATE cooking. Simple. Typically it’s not even the taste of the food that concerns me, it’s the nutrients.

I always ask, is it:

• High protein?

• Good fats?

• Low salt?

• No sugar?

• No dairy?

If yes to all, then insert orally 🤠

Turns out others have this issue too. Mostly gym goers. When you spend 1 to 2 hours a day in the gym, it’s hard to keep up with cooking healthy meals when the chips n cookies in aisle 12 are whispering sweet nothings in your ear.

That’s where healthy meal delivery comes in ✅ 

Just in Seattle alone (where I’m currently typing), there’s dozens of these popping up. From mom and pop deliveries (like Seattle Sutton) to larger brands (like Factor 75)

So how could you start your own meal delivery service and how much can you make doing it? Let’s beef these cakes 💪 

The MVP (Getting your first customer)

You flexin rn?… you can brute force your way into this one. Start with only 3 dishes.

1. High Protein (chicken & vegetables)

2. Vegetarian (plant based & quinoa)

3. Something a little out there (cricket flour muffins)

Set up a Facebook biz and Google biz.

Give a handful of friends free meals in exchange for honest feedback and reviews. (if you don’t have any friends to give free food to, you’ll need to evaluate your life choices)

Rack up a handful of feedback and reviews to get noticed online. During this stage you’ll also be figuring out commercial kitchen rental, refining recipes, delivery options, etc.

More than likely, you’ll be able to tailor a recipe to at least one of your friends/family likings that will order from you 💪 

Getting Your Next 100 Customers

Deliverin carbs… Now you have your core menu down, a licensed commercial kitchen (to get the health dept off your back) and a solid delivery route, it’s time to carbo load.

Do the usual meal added options; vegan, gluten free, no carb, etc.

Add in a delivery option during the ours WHILE you’re in the kitchen. Wait what?

You’ll be in the kitchen prepping meals right? This is the perfect time to add GrubHub, Uber Eats, etc to your arsenal while your cooking so you can get a few more orders out and increase your cash flow.

Include in some healthy dessert and snack options for add ons (bonus points for sticking with the cricket theme) 🦗 

By this time, you’ll be tweaking the recipes but will really be working on refining your branding, SEO, marketing and efficiencies (like getting better packaging and higher ROI menus)

So how much could this be making us? Let’s break it down per meal. (assuming you can sell 50 meals a day)

Expenses:

• Ingredients - $3

• Packaging/cutlery - $.50

• Delivery/driving - $1

• Kitchen rental time - $1

• Total - $5.50

If you sell 50 meals a day at $11 per meal ($13 is the average). You make $5.50 in profit per meal. That’s $550 in revenue/day or $2,750/week. Not bad!!

Viability:

1 [building spaceships] 🚀 to 5 [easy peasy] 😊 

Food is hard… speaking from experience, the food industry is one of the easiest to get into but hardest to maintain. It’s a cheese grater on the soul (I like to say). BUT if you have a passion for cooking and serving smiles this could be the move for you.

P.S. there’s a guy that claims he makes $20k/mo on Reddit doing this but has yet to get back to me about his actual numbers 🤷‍♀️

(As usual each business will have it’s own setbacks, and it’s all about the execution and consistency rather than just having the idea 😉)

It’s a great day to be great!

Love, Mike 👋