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- Get Paid $2,000/Week to Sit in a Box and Sweat—Seriously
Get Paid $2,000/Week to Sit in a Box and Sweat—Seriously
the side hustle I would do this year
If you’re new here, we turn $1 into thousands building these weird but simple side hustles. Welcome to Ghost Business 👻 Your (mostly) weekly email

Saunas. They’re hot right now. (Literally.)
But instead of just sweating out your life choices inside one, what if you could sweat your way to financial freedom?
Portable saunas are popping up everywhere, and thanks to gathersaunahouse.com, I totally stole this idea 🥷 (for you) to charge people $38 per community session or $200 per private session, and make some serious steamy cash.

But before you go sweating over that price tag, let’s talk about how to test this idea, get your first customers, and scale it to $2,000 per week with just ONE sauna—all while keeping the stress levels lower than your body temperature inside one of these bad boys.

The MVP (Getting your first customer)
Let’s be real—dropping $20,000 on a sauna without knowing if people will actually book it is a bit like sitting in a 200-degree room without water. Risky.
So let’s test this without spending a dime on a sauna first. Here’s how:
Step 1: Create Demand Before You Have the Sauna
Set Up a Simple Landing Page – Use Carrd ($10/month) or Wix ($30/month) to make a basic website. Call it something catchy like Sweat & Chill, Hot & Bothered, or just pretend you already own the sauna and name it something sleek like YourCity Sauna Club.
Make a Waitlist – Add a "Join the Waitlist for Your First Sweat Session" button. Offer 20% off for early sign-ups to create urgency.
Post in Local Groups – Facebook, Nextdoor, Reddit—"Would you pay $38 for a community sauna experience? Would you book a private session with friends for $200?" See who bites. If you get 50+ sign-ups, it’s time to turn up the heat.
Step 2: Run a Pop-Up Sauna Event (Without Owning a Sauna)
If people say yes, now it’s time to prove they’ll actually pay.
Find a Local Gym, Spa, or Wellness Center – Call and say, "Hey, I want to host a one-day sauna event and bring 20+ people. Can I rent your space?"
Pre-Sell Tickets – Charge $38 for a community session and $50 per person for a private session for this one-time event.
If You Sell Out… Buy the Sauna – If people are paying before you even own a sauna, you now have proof this works. Time to pull the trigger.

Step 3: Getting Your First Customers After Buying the $20K Sauna
Congrats, you’re now the proud owner of a $20,000 hot box on wheels. Let’s get this thing booked ASAP so your bank account doesn’t feel like a dried-out raisin.
Where Do You Park This Thing?
Local Parks – Call and ask about setting up in a public park with a lake or river nearby (cold plunge = bonus points).
Gyms & Yoga Studios – Offer to split profits with them for parking in their lot.
Farmers’ Markets & Events – Mobile sauna = mobile money. Look for wellness festivals, music events, and winter markets.
Airbnb Hosts – Offer local Airbnb owners a sauna rental add-on for their guests.
Get People In The Door
Instagram & Facebook Ads – Run $7/day micro-ads targeting people into wellness, biohacking, yoga, and fitness in your city.
Local Influencers – Offer free sauna sessions to 5-10 local influencers in exchange for Instagram posts.
Discounted First Sessions – First-timers get $25 off their first session. After one sweat, they’ll be hooked.
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Scaling to $2,000 per week
Let’s break down the numbers:
Community Sessions ($38 per person, 4 people per hour) → $152/hour
Private Bookings ($200 per hour) → $200/hour
The $2,000/Week Game Plan
2 Private Bookings per Day (5 Days/Week) → $2,000 per week
OR
4 Community Sessions per Day (5 Days/Week) → $3,040 per week
Scaling Hacks
Subscription Model – Offer a $99/month membership for unlimited weekly sauna sessions. Get 20 members, and that’s a $2,000/month base income.
Corporate Wellness – Partner with tech companies, co-working spaces, and office parks for a "Lunchtime Sweat" corporate wellness program.
Event Rentals – Offer private sauna rentals for bachelor parties, birthday events, and retreats. Charge $500 for 3 hours.
Viability:
1 [building spaceships] 🚀 to 5 [easy peasy] 😊

This portable sauna hustle is the perfect mix of low effort, high profit, and straight-up fun. You get to work for yourself, meet health-conscious people, and charge premium prices for something that’s already in demand.
Best part? You don’t have to start with a $20,000 sauna right away. Test demand first, make sure people are excited, then pull the trigger. If you play it right, you’ll be earning $2,000 per week in no time.
(As usual each business will have it’s own setbacks, and it’s all about the execution and consistency rather than just having the idea)
It’s a great day to be great!
Love, Mike 👋
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