Welcome to Ghost Business 👻 Your Tuesday & Friday email, where we turn $1 into thousands building these weird but simple side hustles

Starting With $100

Welcome to Part 2! As you may recall Tuesday’s email was on door to door side hustles you can start with $100.

As promised, today is the Work From Home aka WFH side hustles you can start with $100. Yes! All you need is an internet connection for this one ☝️

I define “Work From Home” side hustles as creating something once and selling it twice, which is slightly different than next weeks email, “Online Sales”, where you do a lot of emailing, calls, communications, etc (but still from home)

As a reminder, this is the question we’re answering:

I have a $100, what side hustles can I start with this?

Here we are in this series:

• Part 1: Door to door

• Part 2: Work from home (Today)

• Part 3: Online sales (Tuesday 7/18)

Okay enough pleasantries, lets dive in 🤿 

To start, there’s other WFH gigs like Rug Tufting, but you can only make one rug then sell one rug. It has no “exponential” factor to it.

Here’s some that do (and I’ve personally tried):

• Print on demand

• Plant Propagation

• eBooks

I’ll talk about:

1. start-up costs

2. getting your first customer

3. getting your next 100 customers

4. how much you can make on average

Print on demand is essentially your own apparel or accessory store where you don’t have to hold any inventory 👕 You simply:

1. make a design

2. mock it up on a product

3. promote it

4. someone buys it

5. a company ships it to them

6. you get paid (important part)

Plant Prop or propagation is for our green thumb friends. You buy a plant, you grow a plant, you prop a plant (cut part of it to grow more of the plant), sell the prop. Like a mini farmer 👩‍🌾 

eBook is a digital book. You write some content on something you know (or don’t - I’ll get into this), promote it and sell it (typically on Amazon Kindle or Gum Road) 📚

Start-up Costs

Expenses are VERY minimal in this category. Most of these can start with $0. Where you will start to spend is through ads and promotions.

BUT if you are going the plant prop route, your biggest expense is to buy the plant. I would suggest buying the fastest growing, most expensive plant you can afford (ex: Albo Monsteras or Silver Satin Pothos.

• Ads $100

OR

• Plant & growing materials $100

The MVP (Getting your first customer)

In a pickle… Popping your cherry in this category can be challenging. You’ll want to find who the nano-influencers are in your space and who to target for ads.

Here are examples I’ve personally done in each of these categories:

Print On Demand - I created a brand called Hops n Tees; T-shirts with popular beer brands from all around the world (genius, I know). Used ads to target people who; like those brands, like beer, & like traveling.

Plant Prop - Bought a bunch of plants, grew them, propped them, and sold the props. You can sell these on OfferUp, FB marketplace or the many, MANY plant groups in your area. (P.S Going to be honest here, I stumbled into this one. I was moving and HAD to sell my plant props, but in the end it made much more money than I had put in)

eBook - I’m not proud of this but it worked. I looked into fast growing search trends. Pickleball was high on the list. So I looked up Tennis and Squash workout programs. Copied a bunch of them, rebranded them as Pickleball workout programs and sold a handful of copies on Amazon.

• I have made money from pickleball

• I wrote a book about pickleball

• I have never played pickleball

• Thank you pickleball

Getting Your Next 100 Customers

Ad sense… This is all about fine tuning your ads, promotions and online presence. If you know your customers, you can spend less on ads. If you promote through the right channels you can earn more. If you grow your online presence you’ll have a wider audience to sell to.

You need to know:

• who are your customers?

• who do they follow?

• where do they buy their products?

When you can answer those questions, you can find your next 100 customers.

• If I’m selling Beer T-Shirts, I would send 5 nano-beerfluencers a free t-shirt in their size with their favorite brand. Have them post and share.

• If I’m selling plant props, I’m doing giveaways for people who follow my FB Marketplace account.

• If I’m selling pickleball fitness books, I’m creating highly targeted ads to pickleball enthusiasts.

How much can we make doing this?

• Print on Demand: $5-$10 per item

• Plant Props: $10-$100 per plant

• eBook: $3-$5 per ebook sold

The only item with the highest range is plants due to the type of plant sold, an albo monstera can sell for $100 easily on most marketplaces.

The End Goal

Sidepiece… These examples are to earn some cash on the side, supplementing your income or great for students looking to make extra cash.

Emphasize the SIDE in the side hustle.

If you have a low to moderate following, you can probably earn $50-$500 per month with these specific ones. Which is great considering, you only started with $100!

Nice! 👍

Viability:

1 [building spaceships] 🚀 to 5 [easy peasy] 😊 

These are 5 ghosts easy to do, if you’re willing to give it a little bit of time to grow (4 to 8mo) and scale. Nurture your products and grow your audience.

Once you start to hit a solid streak, almost anything you put out there will start to make money. But it takes time!

(As usual each business will have it’s own setbacks, and it’s all about the execution and consistency rather than just having the idea 😉)

It’s a great day to be great!

Love, Mike 👋